How To Boost Impulse Buys And In-Store Impressions With Custom POP Signs
POP signs are among the most influential cues that trigger in-store impulse buying. Are you making the most of this indispensable promotional tool?
Today’s post explores some of the science behind the power of POP signs, shares one weird tip for greater sign impact, and explains how to get a free quote in Montgomery, Texas!
The Impact Of POP Signs On Impulse Buying
What is impulse buying? The Journal of the Academy of Business and Retail Management defines it as any “unplanned and unintended buying behavior.” For many retailers, it is an important source of income, generating as much as 30-40% of their total revenues (Prakash & Sharma, 2016, p. 30).
Today, researchers around the world recognize POP signs as one of the most influential cues that trigger impulse buying. According to the Journal of the Academy of Business and Retail Management, “the point of purchase factors can make or ruin a buying decision.”
Are you making the most of this indispensable marketing tool?
If you want clear, compelling POP signs that convert, get in touch with our custom design team at 877-330-7532. During your free consultation, we’ll share some POP sign statistics and Montgomery success stories, overview some of the most popular display options, and recommend products based on your unique needs and budget. If you’ve already got your product specs and artwork ready, simply submit the vector files and product details, and we’ll bring you vision to life.
Boost Impulse Sales By Combining POP Signs With Olfactory Cues
“The presence of an olfactory cue has a positive impact on purchase behavior,” writes Kivioja (2017) in a new study published by the Journal of Consumer Marketing. “The findings encourage retailers to implement scents at the point of purchase as a sales promotion tool.”
Kivioja’s findings echo those published by North American Advances that same year. Study authors De Luca & Botelho (2017) explained that olfactory information is both emotionally experienced and cognitively processed, making it a powerful multi-level engagement technique that can greatly enhance impulse buys. They concluded that “scent affects stimulus processing fluency and product aesthetic preferences, especially for atypical and no scent-based products” (De Luca & Botelho, 2017).
Put simply, combining POP signs with scents makes sense, even for products that aren’t scent-based. Here’s a few examples of ways to implement this POP sign tip:
- Use the scent of lemon near cleaning product POP sign displays
- Use the scent of mint near breath-fresheners and oral health care product POP signs
- Use the scent of hops near alcoholic product POP signs
- Use the scent of thyme, sage, or essential oils for POP signs advertising yoga gear, wellness supplements, and self-care products
- Use the scent of rich smoke or charcoal near barbeques and summertime outdoor activity gear
You can use diffusers, incense, scented sprays, or authentic materials to create these scents.
For some products, this tip takes care of itself. Grocers selling bundles of oranges, for example, can place their POP signs right next to the products, where they’re immersed in the smell of bright citrus, and see great results.
Free POP Sign Consultation And Quote In Montgomery, TX
Call 877-330-7532 or visit the Universal Signs and Graphics website to start your custom POP sign consultation.
De Luca, R., & Botelho, D. (2017). 15-G: the Smell of Selling: Olfactory Cues As a Route For Product Aesthetic Preferences. ACR North American Advances.
Kivioja, K. (2017). Impact of point-of-purchase olfactory cues on purchase behavior. Journal of Consumer Marketing, 34(2): pp. 119-131.
Prakash, A., & Sharma, A. (2016). Dimensions of point of purchase factors in impulsive buying of women’s skincare cosmetics in India. Journal of Business and Retail Management Research, 10(2).