How To Use Color Theory To Enhance Custom Outdoor Sign Performance

How To Use Color Theory To Enhance Custom Outdoor Sign Performance

Let’s chat about the importance of implementing color theory into outdoor sign design. Read on for key findings on the effects of outdoor sign color, and review some of the theory behind our exemplary design process in the Houston, Texas area and beyond.Research shows the importance of outdoor sign-color selection

  • Color affects attention. When consumers pass through Montgomery’s retail districts, outdoor sign-color heavily influences their attention.Both color-attention research in physiology and color-preference and association research in psychology agree that “packaging color attracts consumers’ attention,” so much so that it’s often the basis of purchase decisions, and this same effect is identified in sign viewers.
  • Color affects nighttime visibility. Bright colors are easiest to illuminate and creating high-contrast is best for visibility.
  • Colors communicate. Though color communication itself is highly subjective, based on a mix of innate color qualities, cultural contexts, and personal experiences, semiotics research describes colors as “non-verbal signs,” suggesting consumers “use colors as stimulus-based information.”

In Montgomery, Texas and the rest of the United States, people typically associate browns and greens with nature, organic products, eco-friendly services, and vegetation; reds stand for passion and love; yellows are cautionary; blues are soothing and reliable; metallics are modern and techy, and purple is lush and royal. Understanding how to communicate to your target audience with color can help you tell your brand story and get noticed even before any words are read.

Consult the color wheel to inform your outdoor sign design in Montgomery, Texas

Not sure where to begin when it comes to determining your outdoor sign palette? Partner up with our team and take a spin on the color wheel!

If you’ve got one color in mind, consulting color theory can help you create a highly effective scheme. For example:

  • Analogous colors, like red, orange, and yellow, sit side-by-side on the color wheel. Analogous color schemes are very popular because they’re pleasing to the eye and they allow the designer to go “all-in” on a certain emotion (e.g. using analogous blues and cooling colors to create a sense of calm professionalism, or analogous warm reds to create excitement). When creating analogous color schemes, think in terms of one dominant color, one supporting color, and one accenting color.
  •     Triadic colorsare more evenly spaced around the color wheel (e.g. red, yellow, and blue), which helps designers create bright mixes of visual contrast and harmony. The Burger King logo provides a perfect example of the eye-catching power of the triadic color scheme.
  •     Complementary colorsare opposites on the color wheel, like red and green or the ubiquitous orange-and-blue studied in movie posters. These patterns create a sharp contrast, which makes the design pop and allows for clear differentiation between images.

How to Use Color Theory to Enhance Custom Outdoor Sign Performance

If you’ve got one color in mind, consulting color theory can help you create a highly effective scheme. For example:

At Universal Signs and Graphics, all brand consultants and graphic designs are trained in color theory and can help you determine the perfect palette for your signage, no matter what industry you’re in.

Book A Free Outdoor Sign Consultation In Montgomery, TX

Call 877-330-7532 or visit the Universal Signs and Graphics website to book a free consultation with our team in Montgomery, Texas.

We proudly serve the communities of Prairie View, Richards, Riverside, Splendora, Shiro, Tomball, Washington, Porter, Pointblank, Spring, New Waverly, and all the surrounding areas, and remote outdoor sign services are available for customers located out of state.


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