Preparing Your Trade Show Displays for the Post-Pandemic Rush

Preparing Your Trade Show Displays for the Post-Pandemic Rush in Texas

America is reopening, and trade show season is on the way. Use these design tips–and our contactless trade show display service in Montgomery, TX–to prepare your booth for the post-pandemic rush.

Prepare for the Post-Pandemic Trade Show Rush in Texas

At the time of writing, national efforts to slow the spread of COVID-19 have temporarily halted the trade show and meetings industry as countries and states ban large gatherings and put travel on hold.

While some have chosen to host their events online, many more have postponed their trade shows indefinitely. You can find a detailed list of Texas trade show postponements and rescheduling on the Northstar Meetings Group website.

Now, as the federal government implements its Opening Up America Again plan and Texas leads the charge, it’s time to start planning your post-pandemic return to exhibiting.

Stand out in The Post-Pandemic Rush: Trade Show Display Tips

Pent-up demand for trade shows and exhibitions promises a significant post-pandemic rush. That means you’re going to have to work smarter than ever before in order to stand out from the crowd.

To that end, we recommend the following trade show display tips:

  • Get high-tech–dynamic digital signs can set your trade show display apart from the competition. Display video, images, moving text, or content from other online assets, such as social media or posts from your company website.
  • Take a systems approach–don’t try to “do it all” with one sign; readers tune out dense blocks of text. Instead, practice progressive disclosure, using different signs to convey information and tell your brand’s story in a step-by-step manner. This “systems approach,” which uses multiple sign types, is more engaging, intriguing, and approachable.
  • Emphasize legibility and contrast–Contrast gets your trade show display spotted; legibility gets your brand message read. Choose contrasting colors for the foreground and text of trade show signs and graphics, and make sure your installation area doesn’t cause your sign to blend in with its surroundings. For better legibility, keep fonts big and simple–avoid ornate serif styles wherever possible.

Contactless Trade Show Display Design Services in Montgomery, TX

With the reopening underway, it’s more important than ever that businesses and members of the public stay committed to pandemic safety protocols, such as social distancing, increasing cleaning and sanitizing on the premises, and enforcing proper cough/sneeze etiquette.

As you start to develop your trade show display in anticipation of the post-pandemic rush, make sure you do the same. Any reputable trade show display provider will implement pandemic safety protocols with their design, manufacturing, and installation process.

If you need “pandemic-safe” trade show display services in Montgomery, Texas, Universal Signs and Graphics is standing by. We offer completely contactless trade show display consultations and follow all CDC and federal government guidelines for distancing, PPE, and workplace safety during the manufacturing process. We also provide complete assembly and installation support, whether you just want to see how it looks or you need help in the post-pandemic future.

Free Trade Show Display Quotes in Montgomery, Texas

Call 877-330-7532 or visit the Universal Signs and Graphics website to book a free consultation and get a trade show display quote today.

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